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The Great Excerpt Experiment on WordPress!

January 21, 2010 in Uncategorized

I am, what you would call, an idiot.

After blogging on WordPress for just over a year, today I finally realised what that little “Insert More tag” button is in the toolbar when writing a post.

For fellow idiots, the purpose of the button is to split your post up so you have to click on the ‘more’ button to read the rest of the post.  Create an ‘excerpt’ of your post, if you will.

Many moons ago, I read about this ‘splitting/excerpt’ business on some website teaching people how to be better bloggers.  It said that putting excerpts in your posts has many benefits, such as:

  • reducing the apparent length of the post to your reader, who may be put off by such a long post at first glance;
  • reducing the load time on your front page; and
  • increasing the number of hits to your blog as a click on the ‘more’ button counts as an extra hit.

Well from today, I am going to conduct a little experiment.  I am going back into my old posts and splitting them up to see whether any of the above things are true.

I know, I know…seeing that I have almost 300 posts on this blog, taking the time to actually do this makes me an even bigger idiot.  So I am being slightly less of an idiot by just choosing the longer posts and the posts that people actually read.

Nevertheless…let the Great Excerpt Experiment begin!

Q&A with Marcus Chown, author of “We Need to Talk About Kelvin”

January 21, 2010 in Book Reviews, On Writing

Award-winning writer Marcus Chown is on a blog tour down under to promote his latest book, We Need to Talk About Kelvin. And guess what – the man himself was kind enough to drop by to answer a few questions about his book, his writing, and his views on the universe!

Marcus is one of a handful of guys in the world that can make science sound interesting without making your head explode trying to understand it.  He is currently the cosmology consultant of the weekly science magazine New Scientist, and is the author of hugely successful books such as The Universe Next Door, Quantum Theory Cannot Hurt You and Felicity Froshiber and the Three-Headed Aldebaran Dust Devil.

In We Need to Talk About Kelvin, Marcus takes familiar features of the mundane world and shows, how in the light of our current scientific knowledge, they tell us profound truths about the ultimate nature of reality.  For example, did you know that:

  • the reflection of your face in a window is telling you that the universe at its deepest level is orchestrated by chance? or
  • the iron in a spot of blood on your finger is telling you that somewhere out in space there is furnace at a temperature of 4.5 billion degrees? or
  • your TV tuned between the stations is telling you the Universe had a beginning?

Don’t worry, I didn’t know either.

Well, without further ado, let’s get this Q&A started!

(Click on ‘More…’ to read the Q&A!)

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